As part of our ongoing commitment to excellence, the consulting firm Althéa, a member of the Alan Allman Associates ecosystem, conducts an annual customer satisfaction survey (CSAT). This rigorous approach aims to accurately assess our clients’ satisfaction through the Net Promoter Score (NPS), which reflects the difference between the percentage of promoters, neutrals, and detractors, on a scale from -100 to 100.

A Significant Increase in Participation and Satisfaction

For the 2024 survey, we recorded a 32% increase in the number of contacts surveyed compared to 2023, with a response rate of around 75%. This increased participation demonstrates our clients’ commitment to sharing their feedback, for which we sincerely thank them.

An NPS Score of 80 in 2024

The survey also reveals a very positive trend: Althéa’s NPS score increased by 3 points compared to the previous year. An already excellent result that continues to improve! A positive score means that the brand has more promoters than detractors. Above 50, the NPS® is considered very good and, above 70, excellent. This reflects the growing satisfaction of our clients, a development of which we are particularly proud.

New Opportunities to Further Improve Satisfaction

Our clients’ feedback is a valuable source of improvement. It will guide our approach to strengthening and refining our innovative service offering, particularly in the areas of artificial intelligence and corporate social responsibility (CSR).